Cadillac Ranch Redux

Few places on earth are more perfect for burying 10 aging Cadillacs nose first, than a hay field along I-40 East, just beyond the Amarillo, TX border.

Commissioned by Amarillo eccentric and millionaire, Stanley Marsh in 1974, Cadillac Ranch was the brainchild of Ant Farm, a San Francisco collective of architects whose counter-cultural take on consumerism inspired a Route 66 installation that’s still attracting tourists and future graffiti artists.

It was a carnival atmosphere when Leah and I arrived one late afternoon. Food trucks and vendors selling spray paint were parked inside the farm gates tending to families who had come to showcase their tagging talents

albeit temporarily, since it never lasts for more than a moment when others are there for the same purpose.

Over time, the paint build-up has transformed the Cadillac shells into grotesque casualties of Rust-oleum polymers,

leaving behind a graveyard of cans…

atop freshly, blazed signatures.

Fortunately, there are advisory signs directing people to act responsibly.

But signs are just a distraction from the real business at hand,

which is group participation in a colorful experiment of American culture and capitalism.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s