Few places on earth are more perfect for burying 10 aging Cadillacs nose first, than a hay field along I-40 East, just beyond the Amarillo, TX border.
Commissioned by Amarillo eccentric and millionaire, Stanley Marsh in 1974, Cadillac Ranch was the brainchild of Ant Farm, a San Francisco collective of architects whose counter-cultural take on consumerism inspired a Route 66 installation that’s still attracting tourists and future graffiti artists.
It was a carnival atmosphere when Leah and I arrived one late afternoon. Food trucks and vendors selling spray paint were parked inside the farm gates tending to families who had come to showcase their tagging talents…
albeit temporarily, since it never lasts for more than a moment when others are there for the same purpose.
Over time, the paint build-up has transformed the Cadillac shells into grotesque casualties of Rust-oleum polymers,
leaving behind a graveyard of cans…
atop freshly, blazed signatures.
Fortunately, there are advisory signs directing people to act responsibly.
But signs are just a distraction from the real business at hand,
which is group participation in a colorful experiment of American culture and capitalism.